Roald Dahl Fantastic Mr Fox Tail Handle Mug

The fox-tail handle does the selling before a shopper even reaches the Fantastic Mr Fox artwork. It changes the shape of the mug, gives people a reason to pick it up and turns an everyday 11 fl oz format into a $25 gift that feels properly designed around the character. Best for: Bookstores, children's gift stores, literary gift shops and curated independent gift retailers Retailer margin: 50% at MSRP Why it sells: A sculpted fox-tail handle that makes Mr Fox part of the mug itself Merchandising: Give the handle room to show or pair with the Fantastic Mr Fox bookmark and coaster Case pack: 6 Packaging: Gift box Key specification: Sculpted fox-tail handle and approximately 11 fl oz capacity Why This Product The orange-and-white tail is not just a printed detail; it changes the silhouette and the way the mug looks in the hand. Add the Mr Fox artwork on the body and the design feels built from the story outward, rather than starting with a standard mug and adding licensed graphics at the end. Why This Brand Fantastic Mr Fox has a sly, playful personality that translates naturally into giftware. Quentin Blake's artwork gives the range its familiar character, while details such as the fox-tail handle let the product design join in rather than relying on printed artwork alone. Retailer Fit For bookstores and literary gift shops, this has enough personality to sit front-facing beside the book as a real gift, not just another mug in the range. Children's gift stores and independents can use the $25 price point above the smaller bookmark and coaster, giving Fantastic Mr Fox a clear ladder from add-on to main present. How to Merchandise Turn the mug so the tail handle is the first thing shoppers see. Pair it with the metal bookmark and orange coaster for a small Fantastic Mr Fox group that looks connected without needing a large fixture. Gifting & Use A fun birthday or holiday present for Fantastic Mr Fox fans, families and Roald Dahl readers. It still does the everyday job of a hot-drink mug, but the shaped handle gives it far more character when it comes out of the box. Explore the Collection The wider Half Moon Bay Roald Dahl range spans drinkware, stationery, accessories and small giftware across Matilda, The BFG, Fantastic Mr Fox, The Witches and Charlie and the Chocolate Factory. Retailers can start with one story or price point and build a broader literary display over time. Materials & Specifications Material: Ceramic Capacity: Approximately 11 fl oz Dimensions: Approximately 3.5 x 3.5 x 3.1 in Care: Not dishwasher or microwave safe