{"product_id":"roald-dahl-charlie-and-the-chocolate-factory-ceramic-mug","title":"Roald Dahl Charlie and the Chocolate Factory Ceramic Mug","description":"For anyone who remembers the thrill of the Golden Ticket, this mug puts that moment front and center with Willy Wonka and Charlie alongside it. At an $18 MSRP, the boxed 11 fl oz ceramic mug sits in an easy gifting price band and feels much more specific than a generic literary mug.\n\nBest for: Bookstores, children's gift stores, literary gift shops, curated gift stores and independent gift retailers\n\nRetailer margin: 50% at MSRP\n\nWhy it sells: Willy Wonka, Charlie and the Golden Ticket on a boxed everyday mug\n\nMerchandising: Display with Roald Dahl books or build a Charlie and the Chocolate Factory gift grouping\n\nCase pack: 6\n\nPackaging: Gift box\n\nKey specification: Approximately 11 fl oz capacity\n\nWhy This Product\n\nThe design uses the story rather than simply naming it. Willy Wonka, Charlie and the Golden Ticket do the visual work, while the warm palette and Quentin Blake artwork make the mug easy to pick out in a drinkware display. The coordinating gift box means a customer can take it straight from shelf to present.\n\nWhy This Brand\n\nCharlie and the Chocolate Factory gives a gift range plenty to work with: Willy Wonka, the Golden Ticket and the excitement of entering the chocolate factory. Those story details are strong enough to carry products beyond the book while still feeling unmistakably connected to it.\n\nRetailer Fit\n\nFor bookstores, it is an obvious companion to Roald Dahl and children's classics, especially when a customer wants to turn a book purchase into a fuller gift. Children's and literary gift stores get a clearly story-specific mug, while independent gift shops have an $18 boxed option that works for self-purchase as comfortably as gifting.\n\nHow to Merchandise\n\nPut it where both the mug and box can be seen, ideally close to Charlie and the Chocolate Factory. The Golden Ticket pouch, water bottle and snack boxes can then build out the same story without making the display feel like a random mix of licensed products.\n\nGifting \u0026amp; Use\n\nA straightforward choice for birthdays and holiday gifting, especially for families and readers who know the story well. Once unboxed, it is an everyday mug for tea, coffee or hot chocolate rather than something that only earns its keep as a collectible.\n\nExplore the Collection\n\nThe wider Half Moon Bay Roald Dahl range spans drinkware, stationery, accessories and small giftware across Matilda, The BFG, Fantastic Mr Fox, The Witches and Charlie and the Chocolate Factory. Retailers can start with one story or price point and build a broader literary display over time.\n\nMaterials \u0026amp; Specifications\n\nMaterial: Ceramic\n\nCapacity: Approximately 11 fl oz\n\nDimensions: Approximately 5.1 x 4.2 x 3.7 in\n\nCare: Dishwasher and microwave safe","brand":"Half Moon Bay By Design","offers":[{"title":"Default Title","offer_id":68284620407007,"sku":"MUGBRD01","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/5596\/4895\/files\/f4c04b844b2450f6a46098322d02ee5b15c014a3d7b82faaf55f70c22dcd2e9b.jpg?v=1792779932","url":"https:\/\/shop.thewanderinglantern.com\/products\/roald-dahl-charlie-and-the-chocolate-factory-ceramic-mug","provider":"The Wandering Lantern","version":"1.0","type":"link"}